Juffali Automotive Co., the exclusive distributor for Mercedes-Benz cars in Saudi Arabia, organized a Mercedes-Benz Brand Event in Jeddah, Riyadh and Dammam with the specific aim of allowing invited guests to test drive the entire range of Mercedes-Benz cars. The guests included current customers, potential customers and the press.

The first two events held in Jeddah in April 2008 featured the entire line-up of Mercedes-Benz models from the B-Class to the GL-Class and in addition six AMG models including the C63, SL55, ML63 and the awesome CLK63 Black Series. The cars were driven on a specially designed course which included long straits as well as challenging corners in order to highlight the dynamic nature of cars as well as the safety systems such as ESP and PRE-SAFE. Over 200 customers attended and over 500 test drives were conducted during the events in Jeddah on the various models. In Riyadh the newly opened Reem Race-way was the venue utilized for the Brand Event and for the invitees from the Eastern Region of Saudi Arabia, the Bahrain International F1 Circuit was chosen. An AMG Guided Driving experience was added as the main highlight of the events in Riyadh and Bahrain.

After a short theoretical briefing by the professional instructors from Germany, the customers had a chance to drive a variety of AMG cars on the race track with continuous instruction by the professionals. At the end of the day the customers were taken for race taxi rides buy the instructors to show them the true potential of AMG cars on the limit. Over 300 customers attended the two events and expressed their appreciation at driving these truly amazing AMG vehicles on a real race track and looked forward to attending similar events in the near future. Safi Kobeissi, the General Manager of Juffali Automotive Co., commented:" The event is part of our strategy to offer people the opportunity to experience the pleasure of driving Mercedes-Benz cars of various models and in particular the high performance AMG versions under professional instruction and at special venues. We hope to hold more of these driving experience events through-out the year.”