Juffali Automotive Co., the exclusive distributor for Mercedes-Benz cars in Saudi Arabia, organized a Mercedes-Benz Brand Event in Jeddah, Riyadh and Dammam with the specific aim of allowing invited guests to test drive the entire range of Mercedes-Benz cars. The guests included current customers, potential customers and the press.
The first two events held in Jeddah in April 2008 featured the entire line-up of Mercedes-Benz models from the B-Class to the GL-Class and in addition six AMG models including the C63, SL55, ML63 and the awesome CLK63 Black Series. The cars were driven on a specially designed course which included long straits as well as challenging corners in order to highlight the dynamic nature of cars as well as the safety systems such as ESP and PRE-SAFE. Over 200 customers attended and over 500 test drives were conducted during the events in Jeddah on the various models. In Riyadh the newly opened Reem Race-way was the venue utilized for the Brand Event and for the invitees from the Eastern Region of Saudi Arabia, the Bahrain International F1 Circuit was chosen. An AMG Guided Driving experience was added as the main highlight of the events in Riyadh and Bahrain.